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I’m the founder of Social Kat Media— but I’m also a social media strategist, mom of two, The Office fangirl (IYKYK), and your business’ biggest cheerleader. My mission is to make social media as simple, fun, and effective as possible for small business owners like you so you can get seen, form real relationships with your community, and (yep!) make more money.
The One With Black Friday Boundaries
Black Friday is one of the noisiest times on social media—but that doesn’t mean you have to run a sale to be heard. In this episode, Kat breaks down powerful strategies for both participating in and opting out of Black Friday promos without sacrificing connection, sales, or your sanity. Whether you’re launching your biggest sale of the year or skipping it entirely, you’ll learn how to show up intentionally, tell your story, and engage your community without burnout. Plus, Kat shares personal insights on planning around your energy levels, repurposing high-performing content, and making sure your marketing is human-first and strategy-led.
🎄 Covered in this episode
Why not having a Black Friday sale can be a marketing opportunity
How to share your “why” with your community (sale or no sale) to build trust
Strategies for staying visible during this high-traffic season
Self-care tips for avoiding burnout during holiday promotions
The power of repurposing past content—including Kat’s viral example
How your cycle or energy rhythms can inform your marketing calendar
Creating content that connects emotionally during peak sales periods
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☺ Connect with Kat:
* Instagram: https://www.instagram.com/socialkatmedia/
* Threads: https://www.threads.net/@socialkatmedia
* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/
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