What to Post This Week (for the Makers, Main Street Businesses, and In Person Service Providers)

In This Episode

• Why consistency doesn’t mean posting the same amount every single week
• The difference between “launching mode” content and “steady flow” content
• 3 specific posts you can create this week — covering all 3 pillars of core content

The 3 Posts

📸 Post 1: “What Would Younger You Say?” Carousel

Pillar: Your Story

A simple but powerful carousel trend that brings your brand’s origin story into your feed.

How to create it:

• Find a photo of younger you (childhood or a few years back) + a current photo of yourself
• Stack them on each slide: present-day photo on top, younger photo below
• Over your present-day photo: add a current negative thought or feeling (e.g., “I only sold 5 candles last week.”)
• Over the younger photo: add how excited younger you would be (e.g., “Wait… we sold 5 candles?! 🤯”)
• Repeat for at least 3 slides
• Add audio — a trending or any song — so it can appear in the Reels tab

Tools: Canva works great for the stacked photo grid layout. You can also add text in Instagram directly.

Why it works: Connects your audience to who you are beyond your products or services, so they become genuinely invested in your business.

🎥 Post 2: “Posting Until You Find Me” B-Roll Reel

Pillar: Your Community

A quick, scroll-stopping reel that calls in your ideal customer — by name (well, by description).

How to create it:

• Film or pull 7–12 short clips (0.6–1 second each) to make a ~7 second reel
• Mix it up: clips of you working, making, serving clients + lifestyle clips (coffee, dog walk, etc.)
• Text on screen: Posting until all the [describe your audience in detail] find me.
• Pro tip: Add a geographic qualifier! e.g., Posting until all the sports-loving, outdoors-obsessed first-time home buyers in [your city] find me.
• Caption: “If you love [blank] and [blank] and want to [blank], you’re in the right place.”
• CTA: Add a specific follow call-to-action, e.g., “Follow for first-time home buyer tips and behind-the-scenes content.”

Timeline: Aim to create this in 15 minutes.

Why it works: Signals to the right people that this account was made for them — and the geographic qualifier helps local businesses get found by the right local audience.

🎤 Post 3: Client Success Story — Talk to Camera Reel

Pillar: Why Buy From You

Your challenge for the week: one talk-to-camera reel sharing a client success story or how a customer used your product.

How to create it:

• Share a real result, transformation, or “use case” from a customer
• Can also be a green screen reel — show a photo/video a client sent you and talk over it

3 sentence starters to try:

1. “We need to talk about [result/product/outcome]…”
2. “Here’s the thing about [bold statement related to your client’s success]…”
3. “Okay, but [something exciting about your client or their result]…”

Filming tips:

• You don’t have to script word-for-word — try bullet points or the teleprompter in the Edits app
• Cut your intro. Your instinct will be to warm up (“Today I want to talk about…”) — delete it and start at the good part
• Show up imperfectly. The muscle builds by doing it

Why it works: B-roll and carousels are great, but talk-to-camera content builds real connection and trust. It doesn’t have to go “viral” to work — it works with your other content.

Your Homework

Create at least one of these posts and get it scheduled this week and share it with Kat on Instagram.