Email Marketing Foundations

Tuesday, August 30th | 1:00 - 3:00 PM EST

You know I *love* Instagram™ butttt I also know that Instagram™ isn’t everyone’s love language. Things are changing. Less engagement, more frustration.

And while Instagram™ is still an incredibly effective piece of your marketing strategy — it shouldn’t be the only piece.

And that’s where email marketing comes in 🤗

Email marketing is a powerful tool in your marketing toolbox:

• 72% of customers prefer email as their main channel for business communication.

• Email is 40 times as effective as both Twitter and Facebook combined at acquiring new customers.

• Email marketing ROI is 4200% ($42 for every $1 spent).

• Marketing and advertising emails influence the buying decision of 50.7% of customers.

So to summarize. Email marketing = 🤑

The question is how do you collect those email addresses and, once you have them, what the heck do you do next?

I know that thinking of adding *another thing* to your marketing To-Do List feels overwhelming but here’s the deal: it’s worth it. Once you understand how it works, email marketing is a time-efficient way to talk to your audience 1-on-1, create stronger connections, and convert your audience into clients or customers.

In Email Marketing Foundations, a 2-hour live workshop, I’ll walk you through how to create an effective email marketing strategy with confidence. You’ll learn:

• Which platform to use

• Important rules you need to know

• How to get setup

• Mailing frequency

• Content ideas

• How to grow your list

• Freebies and opt-in options

• How email marketing supports your social media content and more

Social media is an amazing tool to connect with your audience and build a community for your brand. Email marketing takes that to the next level! While we don’t own our spaces online, we can control our email list. Your email list is yours and that’s exciting!

Remember that it takes people multiple times of seeing a product or hearing about a service before they actually buy. So while someone might see your posts on Instagram, they might not be ready to buy just yet. A well-timed creative email in their inbox can tip the scales and land you that sale.

Still not sure if email marketing is going to work for you and your business?

From product launches, to exclusive savings, to stories that sell — email marketing can help take your business to the next level.

FAQs:

When is the workshop?

Tuesday, August 30th from 1:00 PM - 3:00 PM EDT

Will there be a recording?

Yes! All participants will get access to the recording within 24 hours of the workshop.

Do I need to use a specific platform/service provider to get the most from this workshop?

Nope! While this workshop will show you ConvertKit, Mailchimp and Flodesk, the strategies and tactics you’ll learn are universal. Regardless of what platform you use (or choose to use) you’ll benefit from attending :)

How much is the workshop?

The workshop is $37 CAD + tax.

Come say “hi!” on Instagram