Soon Instagram shoppers won’t need to leave the app to purchase your products🙌. This is HUGE news.
Instead of customers being sent to your website to complete their transactions they will be able to pay and enter shipping information all in the app. Instagram will also make it super easy for consumers by saving their default shipping address and payment information making purchases as simple as a few clicks.
Why is this so big for marketers and brands? Now you’ll be able to know exactly how money a post brought in. Yes, we can currently track click throughs to our website but now you’ll be able to see the amount generated right in your Instagram analytics. It also doesn’t hurt that the check out process is now easier and more direct than ever.
Learn more on Instagram’s official blog.
Are you excited? Share how you’re feeling in the comments using emojis! 💃🏼