I’m the founder of Social Kat Media— but I’m also a social media strategist, mom of two, The Office fangirl (IYKYK), and your business’ biggest cheerleader. My mission is to make social media as simple, fun, and effective as possible for small business owners like you so you can get seen, form real relationships with your community, and (yep!) make more money.
We live in a digital world, friends! Our team works remotely (only two of us live in the same city 😆) and we support clients all over Peterborough, the Kawarthas, across the country and around the world. So, digital tools that boost productivity, keep us organized and make communication easy are a MUST.
I’m always experimenting with new tech, apps and software as it comes out. And right now, these are the 5 digital tools my small business team uses every single day.
HoneyBook – Our client flow management tool. (Aka. Our one-stop-shop for everything from onboarding and communication to invoicing and contracts!)
SIGN UP + SAVE 30% ON 1 YEAR OF HONEYBOOK
Click Up – The project planning, task tracking, digital organization tool that lets the team work together in real time.
ConvertKit – The best and most comprehensive email marketing platform I’ve tried yet! Convert Kit keeps me connected.
Slack – The SKM team are busy bees 🐝🍯 and Slack is our hive! Whether it’s sharing a hilarious GIF or a super helpful resource, Slack is where we go to connect and communicate.
ThriveCart – From funnels to memberships to courses and beyond, ThriveCart’s got everything we need to sell online.
Want to know what the buzz is about? (Of course you do!) Keep reading!
We’re all about making social media (and life) less stressful and more fun for our clients! So, a smooth client experience is a top priority for the SKM team. HoneyBook’s amazing client flow platform gives us all the tools we need to manage:
✅ Client inquiries and communication
✅ Legal contracts
✅ Scheduling
✅ Invoicing and payments
✅ And more!
Our clients LOVE the ability HoneyBook gives them to sign, pay and schedule all in one spot. And I love how much time I save on essential back-end tasks in the business.
HoneyBook is so intuitive and easy to use. We give this digital client management tool two thumbs WAY up! 👍👍
If you want to serve your clients like a pro, sign up with my affiliate link and save 30% off one year of HoneyBook!
ClickUp is a game changer. (Bye-bye disorganized work days! 👋) This digital tool lets our team
✅ Plan and manage projects
✅ Add supporting links
✅ Track every step of our process
✅ Assign the right people to specific tasks
✅ Setup automations
✅ Track time
✅ And work together in real-time
ClickUp keeps us organized and streamlines our workflow. The more we use it, the better it gets!
When it comes to email marketing tools for small businesses, I’ve tried them all! Each has its pros and cons but NONE are as comprehensive as ConvertKit.
From form building and automations to sending emails, this email marketing platform has it all.
ConvertKit has made staying connected to my mailing list audience easy and fun! (Pssst! Sign up for my mailing list and see for yourself!)
Slack is our team’s digital conference room and water cooler all rolled into one!
Emails are great for sharing information with clients and community partners. But when you want to ask a question, share a meme or troubleshoot a tech issue, Slack is the way to go. It’s easy to use, FREE and has totally transformed the way our team communicates.
10 out of 10! ⭐ Would highly recommend.
I use Thrivecart to build the landing pages, sales funnels and cart pages I need to sell Social Kat Media’s DIY digital products, workshops and 1:1 consultations online. If you’ve bought something from the Social Kat Media Shop, you’ve seen Thrivecart in action!
✅ The cart pages are easy to set up and customize
✅ Adding upsells to memberships or other products is oh-so-simple, and
✅ Including client reviews to inspire people to take action is seamless
Something that sets Thrivecart apart from the competition is that you get all this ⬆️ for a one-time fee. No monthly subscription.
And, if you try it and like it (which I bet you will!) they also have a great affiliate program!
If you run a small business and need help taking things to the next level, it’s time to invest in some digital tools. The five tools I outlined for you above have been incredibly helpful for me (CEO, Head of Strategy and your official small business cheerleader 🤩) and my team. They have helped us
👌 Simplify our client management process
⬆️ Boost our team’s communication and productivity
📋 Get SUPER organized, and
😎 Sell online with ease
Whether you’re considering a Client Flow Management tool like HoneyBook, a new email marketing platform like ConvertKit, or a really powerful online shopping cart provider like ThriveCart, here’s how I suggest getting started.
First, take some time and explore! Learn about the features each digital tool has to offer you and your business.
Next, read reviews like this one to find out how others are using these tools–and what wins they’ve had!
Then, jump in! In the end, you won’t know if these or other digital tools are right for you until you get in there and try it out.
And, if you want to know more about how these tools have helped the Social Kat Media team show up for our clients at our very best, give me a follow on social @socialkatmedia. If you’ve got Qs, I’ll try my best to get you some As.
P.S. Don’t forget! Right now when you use my affiliate link you can save 50% on one year of HoneyBook. Now’s the time to change the way your business handles Client Flow Management!
SIGN UP + SAVE 30% ON 1 YEAR OF HONEYBOOK
Kat Tepylo Murphy, CEO and Head of Strategy at Social Kat Media