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I’m the founder of Social Kat Media— but I’m also a social media strategist, mom of two, The Office fangirl (IYKYK), and your business’ biggest cheerleader. My mission is to make social media as simple, fun, and effective as possible for small business owners like you so you can get seen, form real relationships with your community, and (yep!) make more money.

hey, friend! i'm kat.

The One Where We Get Brand Clarity with Stacy Aguilar

Podcast, Social Goals

Branding is so much more than picking pretty colours—it’s about alignment, storytelling, and owning your space as a leader. In this episode, Kat sits down with Stacy Aguilar, brand and web designer, strategist, and creator of The Good Design Method, to talk about building a visual identity that actually works.

Stacy shares how to avoid visual boredom while staying consistent, why design is an act of leadership, and how to confidently show up—even before you feel “ready.” Whether you’re DIY-ing your brand or prepping to outsource, this conversation is packed with encouragement, actionable design strategies, and mindset shifts to help you take up space as the expert you already are.

🩷 We chat about:

Visual consistency ≠ boring: Stacy breaks down how to keep your brand visually consistent and creatively dynamic.
Design is leadership: A strong brand empowers you to show up confidently and helps others believe in your expertise.
Start where you are: Your visuals don’t have to be perfect to be powerful. Start with what you have and build as you grow.
DIY doesn’t mean “do it alone”: Leverage tools, templates, and guidance (like The Good Design Method) to make confident design decisions.
Content batching tips: How to create reusable graphic templates and reduce design overwhelm with smart systems.
Brand archetypes matter: Why understanding your brand personality influences every visual decision you make.