Social Goals

Your guide to reviewing what worked, what didn’t, and how to plan content that actually connects in 2026. My Top & Worst Performing Instagram Posts of 2025 | RSS.com We’re halfway through January and, true to form, I’m finally sitting down to reflect on my 2025 content — a little later than the “new year, […]

Balancing Business, Branding & Babies: Motherhood | RSS.com In this refreshingly honest episode of Social Goals, host Kat Tepylo Murphy sits down with Ashley Wyatt—creative director, mom of two under three, and founder of Monarch Design Co. Ashley shares her winding journey from teaching herself calligraphy to becoming a sought-after branding and web design expert. […]

The One Where We Post The “Boring” Content | RSS.com As small business owners, we often dismiss our daily routines as “boring” but that’s exactly what makes them valuable on social media. In this episode, Kat explains why your everyday behind-the-scenes is a superpower, not a snoozefest. With two actionable content ideas to try today, […]

The One Where We Only Use Three Hashtags? | RSS.com In this episode, Kat tackles one of the most misunderstood and ever-changing parts of social media: hashtags. With Instagram now testing new limits of just 3 to 5 hashtags per post, this episode unpacks what’s really happening, how it affects reach and discovery, and what […]

The One Where Fun Becomes the Strategy If marketing feels like a chore, your audience can tell—and your results will suffer. In this energizing solo episode, Kat breaks down the mindset shift that every small business owner needs: fun is not just a bonus, it’s the key to effective marketing. Kat shares how embracing joy in […]

The One With Black Friday Boundaries | RSS.com Black Friday is one of the noisiest times on social media—but that doesn’t mean you have to run a sale to be heard. In this episode, Kat breaks down powerful strategies for both participating in and opting out of Black Friday promos without sacrificing connection, sales, or […]