Social Goals

Connection over Clickbait: Authentic Marketing for | RSS.com If you’re a small business owner, you’ve likely seen it all: viral “hacks,” fear-based marketing tactics, and bold promises that feel a little too good to be true. But here’s the truth: you don’t need sleazy strategies to grow your business. In fact, authentic marketing is one […]

From Spaghetti to Strategy: Making Marketing Data | RSS.com Let me take you back to a launch I ran not too long ago… I had the Instagram posts ready. Stories scheduled. A sales page I was proud of. And everything looked good—on the surface. But when I peeked behind the curtain (aka the data), I […]

Social media gives us the ability to connect with anyone, anywhere—but that doesn’t mean we should skip over the people right next door. Building local relationships creates a foundation of trust, connection, and real-life community that can strengthen your online presence. Starting locally can actually help your online growth, too. A strong base of local […]

“You don’t have to share your whole life to build a personal brand. Just share the parts that matter to your audience.” How to Build Your Personal Brand on Instagram (Eve | RSS.com Personal Branding Doesn’t Mean Oversharing If you’ve ever felt like personal branding on Instagram means revealing every detail of your personal life—good […]

Building a Business (and a Community) from the Gro | RSS.com If you’re a small business owner dreaming of turning your passion project into a full-time gig, Samantha Perry’s journey is one you need to hear. From repurposing roadside pallets to launching a sought-after wedding venue and beloved home décor storefront, Sam proves that entrepreneurship […]

Speaking Up & Standing Out: Building Community on | RSS.com How Owning Your Voice Online Can Grow Your Community & Business Social Media is a space for connection, advocacy, and unapologetic authenticity. In this episode of Social Goals, The Pod, I sat down with my friend Emma from Harrison Hill Farm to talk about how […]