Social Goals

Off-Season Content Strategy for Local Seasonal Bus | RSS.com If you run a seasonal business — whether you’re an Ontario flower farmer, a maker who sells at summer markets, or a service provider who goes quiet in winter — you’ve probably asked yourself this question: “What on earth do I post when I have nothing […]

What Is B-Roll (And How to Use It for Your Busines | RSS.com Key Takeaways Ready to build your content library? 📋 Free B-Roll Checklist & Filming Guide Don’t forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business […]

Your 2026 Social Media Strategy: Variety, Bravery | RSS.com It’s February 2026, and if you’re feeling like social media is louder, harder, and more soul-crushing than ever — you’re not wrong. Between algorithm changes, AI-generated content flooding feeds, and just the general noise of being online, it’s exhausting to show up as a small business […]

Your guide to reviewing what worked, what didn’t, and how to plan content that actually connects in 2026. My Top & Worst Performing Instagram Posts of 2025 | RSS.com We’re halfway through January and, true to form, I’m finally sitting down to reflect on my 2025 content — a little later than the “new year, […]

Balancing Business, Branding & Babies: Motherhood | RSS.com In this refreshingly honest episode of Social Goals, host Kat Tepylo Murphy sits down with Ashley Wyatt—creative director, mom of two under three, and founder of Monarch Design Co. Ashley shares her winding journey from teaching herself calligraphy to becoming a sought-after branding and web design expert. […]

The One Where We Post The “Boring” Content | RSS.com As small business owners, we often dismiss our daily routines as “boring” but that’s exactly what makes them valuable on social media. In this episode, Kat explains why your everyday behind-the-scenes is a superpower, not a snoozefest. With two actionable content ideas to try today, […]