How Two Women Are Growing Their Creative Businesses by Showing Up Smarter on Social Media

(And Why the Social with Kat Club Became Their Secret Weapon)

Running a business in 2025 means wearing all the hats — marketer, creator, customer service rep, and in many cases, still working a 9-to-5 or raising a family. For two creative entrepreneurs — Kelsey Jibb and Bonnie Smith — it wasn’t about adding more to their plates. It was about finding support and structure that made content creation feel doable (and fun).

In recent episodes of Social Goals, I chat with both women to talk about how they’ve transformed their social media strategy through the Social with Kat Club — fun + effective content prompts, coaching, and community for small business owners

They’re making social work with their business, not against it — and building community, connection, and confidence in the process.

Kelsey Jibb: From Flower Fields to Feed Posts

When you picture a flower farm, you might imagine golden fields and quiet days.

Reality? Not so much.

When I interviewed Kelsey Jibb of Cold Springs Flower Farm, we were mid-heatwave in July. Kelsey had gone 42 days without rain, trying to keep her fields alive with nothing but drip irrigation, sprinklers, and grit.

And yet, despite the chaos of farming, motherhood, and running a business in rural Ontario — Kelsey is consistently showing up online in a way that feels genuine, strategic, and connected.

“A sunflower is a sunflower is a sunflower,” she said. “So to make people really care, they have to see more of me.”

That simple insight — that the product isn’t enough — is what led her to embrace the Social with Kat Club.

How the Club Supports Her:

• She starts every Monday with the weekly Reels prompts, matching them with her real-life farm schedule.
• She captures B-roll while doing actual chores, and stores it in folders to use later.
• She’s learned to balance aesthetic content with real personality — talking about her birding app obsession or fantasy book recs in stories.
• After one Club workshop, she realized she’d been marketing to herself — not her actual customer. That mindset shift changed everything.

“Once I made the switch, my content started landing differently. More DMs, more shares. It was like my audience had been waiting for me to talk to them.”

Now, her content doesn’t just show pretty flowers — it shows the human behind the blooms, and that’s what turns scrollers into subscribers, and fans into customers.

Bonnie Smith: Streamlining Three Accounts with One Game Plan

While Kelsey is out in the dirt with a hose in one hand and a phone in the other, Bonnie Smith is juggling three Instagram accounts — and up until just recently, a full-time job too.

Bonnie is the creative behind Concrete Barn Co., where she sells laser-cut products, and Cbco.Designs, where she sells digital cut files to other makers. She’s also a mom and manages social media for another business.

So how is she staying consistent online?

Systems. Structure. And a little help from the Club.

Every Monday, she spends a couple of hours and batches everything. Reels, carousels, captions — done. The prompts from the Club? That’s where she starts.

What’s Working for Bonnie:

• She batches 12+ posts weekly in just 2 hours, thanks to her system and content folders.
• She organizes her B-roll and product photos by year and type, so nothing gets lost.
• She blends Reels for connection and carousels for sales — a strategy that brings results.
• And yes — she overcame her fear of showing her face. A year ago, she wouldn’t dream of talking to the camera. Now? She’s even posted a lip-sync reel (but no dancing, she promises).

One of Bonnie’s favourite wins? Getting a reply from a fellow maker who used one of her Instagram packaging tips and eliminated an entire size of product packaging in their workflow.

Shared Lessons from Two Very Different Businesses

Kelsey and Bonnie have wildly different businesses — a flower farm and a digital laser file shop. But when it comes to marketing, they’ve landed on some of the same core truths:

• Content doesn’t have to be perfect — it has to be real.
• Batching beats burnout. Scheduling it into your calendar = staying consistent.
• B-roll is gold. Capturing little clips during your workday makes Reels creation 10x easier.
• You don’t need to do it alone. The Social with Kat Club provides not only tools, but community and accountability.
• You don’t have to be loud to be seen. Both women shared how showing their real selves (even as introverts) helped them grow more than aesthetic photos ever did.

“Everything in business is an experiment,” Bonnie said. “Try things. See what works. And don’t wait until it’s perfect to show up.”

What’s Inside the Social with Kat Club?

Both women credit the Club with helping them:

• Save hours each week on content creation
• Tap into prompts, workshops, and real strategy
• Stay accountable — and stay inspired
• Create content that connects and sells

Whether you’re a flower farmer with muddy boots or a digital creator organizing SVG files at midnight, the Club was designed for the reality of real small business owners.

Ready to Make Social Media Simpler?

If you’re feeling stuck in a content rut, tired of winging it, or just want to finally build consistency that feels sustainable — you’re not alone.

The Social with Kat Club is now open for new members.

Join Kelsey, Bonnie, and a community of small business owners who are learning how to market smarter — not harder.

Click here to learn more and join the Club.