Speaking Up & Standing Out: Building Community on Threads with Emma from Harrison Hill Farm

How Owning Your Voice Online Can Grow Your Community & Business

Social Media is a space for connection, advocacy, and unapologetic authenticity. In this episode of Social Goals, The Pod, I sat down with my friend Emma from Harrison Hill Farm to talk about how she’s built an engaged and supportive community on Threads—by simply being herself.

Why Authenticity Wins Every Time

Let’s be real—social media can feel like a never-ending game of trying to please the algorithm. Instagram used to be all about connection, but now it can feel like you need to jump through hoops just to be seen. Enter Threads: a fresh, no-pressure space where people are showing up as their unfiltered, real selves—and thriving.

Emma has seen firsthand how letting go of the perfectly curated brand image has allowed her to connect deeply with others. On Threads, there’s no pressure to be anything but YOU, and that’s where the magic happens.

Going Viral for the Right Reasons

Emma had a viral moment when she openly shared her stance on science and human rights—something she’s always believed in but hadn’t previously said outright online. The result? Thousands of new followers who resonated with her message and wanted to be part of her community.

Of course, the internet is the internet, and not everyone agreed with her. But instead of shrinking back, Emma doubled down on her values. She made it clear: This is who I am. If you’re here, I want you to know exactly what I stand for. And guess what? The right people stayed.

The lesson? Not everyone is meant for your space, and that’s okay. You’ll build a much stronger, more engaged community when you show up as your true self.

Your People Want to Support YOU

So many business owners worry about alienating potential customers by taking a stand. But Emma’s story proves the opposite: when you’re open about your values, you attract the kind of people who genuinely want to support you.

Today’s consumers aren’t just looking for products—they’re looking for brands they believe in. And when they see you speaking up for what matters, they’ll trust you more and feel a deeper connection to what you do.

How to Start Owning Your Voice Online

If you’ve been wanting to use your platform for something bigger but aren’t sure how, here’s where to start:

1. Find & amplify voices you align with – You don’t have to have all the answers. Start by engaging with and resharing content from people doing important work.
2. Educate yourself – If you care about a cause, take time to understand it fully so you can share from an informed place.
3. Start small – You don’t have to make a grand statement right away. Even sharing a post that resonates with you is a step in the right direction.
4. Stay consistent – Showing up authentically isn’t a one-time thing. Keep reinforcing who you are and what you stand for over time.

Your Voice Matters

Here’s the truth: people are craving real, honest conversations online. When you show up with authenticity, you don’t just build a following—you build a community. And that’s where the magic (and real impact) happens.

Emma’s story is proof that speaking up and staying true to yourself can open doors you never expected. So, are you ready to step into your power online?

Let’s keep the conversation going! Follow Emma at @theharrisonhillfarm on Instagram and Threads, and listen to the full episode of Social Goals, The Pod for more inspiration.