Simplify Your Email Marketing with Flodesk: A Marketing Game-Changer for Small Businesses

You know you should be using email marketing in your business but every time you sit down to finally cross it off your to-do list you get majorly overwhelmed.

Too many options. 

A lot of industry jargon you don’t understand.

Complicated systems. 

It’s enough to make you close out your 38 tabs and try again another day. 

But here’s the thing…

Every time you push “set up email marketing” further down your to-do, you push increased brand awareness, connection, and SALES down the road, too. 

If this is you, you need Flodesk.

Email marketing is one of the best investments you can make in your marketing due to its high return on investment. Spending out regular communication with your email list keeps your brand top of mind, your customers browsing your website, and your sales flowing.

As a marketing consultant, I’ve worked with numerous small businesses, makers, and solopreneurs who want to start making money from email marketing but don’t know where to start. That’s where Flodesk comes in – an affordable, user-friendly, and innovative email marketing platform that’s about to become your new BFF.

Why Flodesk Stands Out from the Crowd

There are countless other email marketing platforms out there (and I’ve used almost all of them!) but here’s why I love Flodesk for small business owners like you:

1. Easy to Use — for all levels of experience

Flodesk is ridiculously easy to use, even if you’re not tech-savvy. Flodesk is full of stunning templates that eliminate the dreaded blank screen intimidation. With its intuitive interface, you can go from idea to inbox in just a few minutes.

You can create a beautiful, on-brand newsletter without needing to hire a designer or spend hours struggling with code. Flodesk makes it possible. It’s as simple as picking a template, customizing it with your brand colors and fonts, and using their drag and drop editor to make it your own. 

I love adding in bold, attention-grabbing blocks from Flodesk’s library to make my emails stand out in people’s inboxes. When your emails are memorable, enjoyable, and fun to read, people are going to be more likely to open your next email— improving your analytics including open rates and click-through rates.

Plus, with built in forms and Link in Bio tools, Flodesk handles more than just monthly newsletters. It’s the tool you need to become a well-rounded marketer.

2. Affordable for all small businesses

Let’s face it, small businesses and solopreneurs often have limited budgets. Flodesk gets it. Their pricing is super competitive, making it an accessible option for businesses of all sizes. 

When you’re starting out, you don’t have thousands of dollars to spend on your marketing. Flodesk is extremely affordable for small businesses, ensuring that you’ll make your investment back by selling your products and services with the emails you’re sending.

Plus, when you sign up with my affiliate link, you’ll save 50% off your entire first year.

Affordable just got even more affordable. Whether you’re just getting started or established, flodesk fits the bill.

3. Continual Innovation

Flodesk is constantly updating and innovating, which means you’ll always have access to the latest features and trends in email marketing. Their team is passionate about helping small businesses succeed, and it shows. I’m always in awe of their ability to innovate, release new features, and stay up to date with the needs of small businesses.

Flodesk Features You’ll Love

Here are some of the amazing features that’ll make you wonder how you ever managed without Flodesk:

• Stunning Templates: Pick the ones that speak to you and easily update to match your brand’s vibe.
• Brand Kit: Add your logo, colors, and key brand elements so that you can customize templates quickly and easily.
• Drag-and-Drop Editor: Easily customize your newsletters with Flodesk’s intuitive editor.
• Segmentation: Personalize your emails to specific groups within your list to increase open rates and email engagement.
• Smart Workflows: Use welcome, nurture, and sales sequences to turn subscribers into buyers automatically
• Analytics: Track your performance and make data-driven decisions to improve your marketing efforts.
• Integrations: Seamlessly connect with popular tools like Shopify and WordPress to make your marketing ecosystem work together like a charm.

PRO-TIP: Use social media to grow your email marketing list.

Make sure you include a direct link to sign up for your newsletter in your Instagram bio. Add a call to action to your bio that tells people why they should sign up— whether that’s a discount on first purchase or exclusive access to content or sales.

Also, share a direct link to your subscribe link in your Instagram Stories. Promote what content is coming in your next newsletter and encourage people to sign up. 

Real-Life Benefits of Using Flodesk

So, what does using Flodesk actually look like in real life? Here are a few scenarios:

• Save Time: Spend more time on what matters – growing your business – and less time wrestling with complicated email marketing software.
• Increase Engagement: Create stunning newsletters that resonate with your audience and drive real results.
• Reduce Stress: With Flodesk’s user-friendly interface, you’ll feel confident and in control of your email marketing.

I use Flodesk with a variety of clients:

• Brick-and-mortar product businesses
• In-person service providers
• E-commerce brands
• Online service providers

Regardless of your niche, industry, or speciality, Flodesk has the tools and capabilities to make you money using email marketing. 

Getting Started with Flodesk

Ready to give Flodesk a try? Here’s a step-by-step guide to get you started:

1. Sign Up: Head to Flodesk’s website and create an account.
2. Choose a Template: Browse their template library and select one that fits your brand.
3. Customize: Tailor your newsletter using Flodesk’s drag-and-drop editor.
4. Send: Hit send and watch your email marketing magic happen!

Flodesk is more than just an email marketing tool – it’s a game-changer for small businesses. With its ease of use, affordability, and innovative features, it’s the perfect solution for makers, solopreneurs, and small businesses looking to simplify their email marketing.

So, what are you waiting for? Give Flodesk a try today and transform your email marketing from stressful to stress-free.

Note: this blog post contains affiliate links