7 Creative Ways To Repurpose Blog Content For Social Media

Are You Getting The Most From Your Blog Posts? 

You published a fresh blog post on your site. Yes! Congratulations. 🥳

✅ It’s edited, optimized and decked out with some very nice graphics.  

✅ You shared the highlights in an email to your mailing list subscribers. 

✅ A “check out my new blog” post has gone out on your social media channels.

But…what else can you do with it? 

Your blog is a gold mine for social media content– IF you know how to repurpose blog content to create powerful social posts. (Psssst! I can help. 😉)

Don’t let all that high-value content go to waste. Tease out the juiciest bits of education and inspiration and take it to social media! 

The Benefits Of Repurposing Your Blog Content For Social Media.

Using your blog content to create social media posts is a perfect example of working smarter, not harder. (And that’s something every small business owner can appreciate, right?)

Breaking up your blog content into bite-sized social posts helps you:

➡️ Get your content in front of new people. 

➡️ Make your content more accessible. (Remember, different people learn differently! So mix up your post formats to get in front of more people.) 

➡️ Tap into a fresh stream of social media content ideas without investing any extra time.

➡️ Point people from your social accounts to your website.

Learn How To Repurpose With Purpose. 

Yes! A blog can *and should* be repurposed into social media content.

⚠️ WARNING ⚠️ 

Repurposing blog content doesn’t mean hitting copy and paste and calling it a day. (You can do better than that!)

Repurposing is about pulling out the important and attention-grabbing bits from your blog, expanding on them and presenting them to a new audience in a fresh way. 

7 Quick & Easy Ways To Repurpose Blog Content On Instagram

Repurposing your blog content isn’t hard and it doesn’t have to take a lot of time. Here’s how to get started. 👇🏻

Pick a blog post and read through it for tips, statistics, quotes, and questions that you think will grab your social media audience’s attention. 

Then, try one of these methods to turn it into an engaging social media post.  

Create a graphic carousel post with a headline and CTA

Pull out the main ideas from your blog and use them to create a series of graphics to keep people clicking through. Then, use your caption to fill in a little context and keep the conversation going. TIP: Stop the scroll by putting an attention-grabbing headline (“4 Ways To [TASK]” or “Try [X] Instead of [Z]”) and CTA on your carousel’s cover! 

Use a powerful quote or shocking statistic to stop the scroll. 

Let your blog content speak for itself with a simple graphic and a caption that digs into why the quote or statistic is important. 

Talk about it in your Stories.

Pop into your stories with a question or poll sticker and get a conversation going about a topic covered in your latest blog post. Make sure to include a CTA and a link to your site! 

Share graphics from your blog in your Stories. 

If your blog graphics already include important information or eye-catching quotes, repurpose those, too! Don’t forget to resize them to fit the 9:16 Stories format. 

Post a Tweet thread carousel. 

This kind of carousel post keeps it conversational and lets you break down your content into 1-2 line statements that are easy to read and keep people clicking through your slides. Search “Tweet Thread” in Canva and you’ll be shown countless templates you can easily customize for your brand.

Film a “talking head” Reel. 

People want to hear from you–the face behind the business. Talk about the main points of your post in a reel to educate and connect with your audience. Start the reel with a question or hook like “THIS is the main mistake I see [audience] making” or “I bet you didn’t know [BLANK] about [BLANK]! TIP: Make sure to film yourself vertically (ie. in portrait orientation) with good lighting and add closed captioning to the video.

Find a GIF and make a meme Reel with trending audio.

When in doubt, make people laugh! Humour is always a great way to grab someone’s attention and leave them curious and wanting to learn more. Use the insights behind the blog post to create a relatable and entertaining reel for your audience. Use Giphy.com or the Giphy extension in Canva to search for your favourite clips to turn into a meme!

Don’t forget to add a link for your blog (or for a couple of specific blog posts) to your Instagram link in bio landing page. You want people to be able to learn more from your blog with a quick click – instant access, no barriers or hoops to jump through!

Don’t Stop At Instagram! 

If you really want to make your blog content work for you, repurpose it across different social media platforms. 

➡️ Tweet it on Twitter 

➡️ Publish the blog as an article on LinkedIn 

➡️ Create graphics for Pinterest 

➡️ Post it to Facebook 

Remember, your audience is a little different on each platform so tweak your captions and media accordingly.

One Blog Post, So Much Social Media Content! 

Blogs are a powerful tool for generating website traffic and building brand relationships with existing and future clients. They’re also a buffet of snack-sized social post ideas! 😋

Make the most of the time and creative energy you put into writing blog posts by mining them for engaging social media content that will leave your audience hungry for more.