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I’m the founder of Social Kat Media— but I’m also a social media strategist, mom of two, The Office fangirl (IYKYK), and your business’ biggest cheerleader. My mission is to make social media as simple, fun, and effective as possible for small business owners like you so you can get seen, form real relationships with your community, and (yep!) make more money.
Why your Instagram Strategy Needs Original Audio in 2025
In the ever-changing world of social media, staying ahead of trends is crucial for engagement and growth. While trending audio has been a powerful tool for visibility, 2025 is the year to focus on original audio content. By incorporating your unique voice and perspective into your content strategy, you can build stronger connections with your audience, establish trust, and ultimately drive conversions.
Why Original Audio Matters More Than Ever
Social media platforms are saturated with thousands of posts every second. While trends help you reach new people, original audio nurtures your existing audience and strengthens relationships. When your followers feel like they know and trust you, they are more likely to choose you when they’re ready to make a purchase.
Original audio allows you to:
- Build a personal brand that stands out.
- Create authentic connections with your audience.
- Increase engagement and retention by keeping viewers watching longer.
Three Ways to Use Original Audio in Your Content Strategy
If you’re new to original audio, don’t worry! There are multiple ways to incorporate it into your content, depending on your comfort level. Here are three easy and effective formats:
1. Talking Head Videos
This classic format is similar to the interview-style clips seen in The Office, where a person speaks directly to the camera. Talking head videos allow you to showcase your personality, knowledge, and expertise in a relatable way.
Tips for an engaging talking head video:
- Keep it casual—talk as if you’re speaking to a friend or client.
- Skip the introduction. Instead of saying, “Hi, I’m [Your Name] from [Your Business],” dive right into the topic.
- Share a bold opinion, a hot take, or a quick industry insight to grab attention immediately.
- Keep it short and engaging to maintain viewer interest.
2. Green Screen Reels
If you’re camera-shy but still want to incorporate original audio, green screen reels are a great alternative. This format allows you to overlay your video onto an image or screenshot, adding context to your message.
Ideas for green screen content:
- React to industry trends or controversial posts.
- Showcase a project you’re proud of and share behind-the-scenes insights.
- Celebrate client feedback or testimonials.
How to create a green screen reel:
- Take a screenshot or screen recording of something relevant.
- Open Instagram Reels and select the green screen effect.
- Add your screenshot as the background.
- Record yourself speaking about the topic while referencing the background image.
3. Voiceover Reels
If appearing on camera isn’t your thing, voiceovers allow you to share your expertise without showing your face. You can narrate over B-roll footage, product demonstrations, or behind-the-scenes clips.
How to create a voiceover reel:
- Record video clips or use existing B-roll footage.
- Upload them to Instagram Reels and arrange them in the desired order.
- Save a backup copy before adding your voiceover.
- Use Instagram’s voiceover tool to record your narration.
- Add captions to ensure accessibility and engagement.
Voiceover reel ideas:
- A day in the life of your business.
- Behind-the-scenes production process.
- Debunking common myths in your industry.
- Sharing an inspirational business story or lesson.
Getting Comfortable with Original Audio
If you’re nervous about speaking on camera, start small by posting Instagram Stories. Stories disappear after 24 hours, making them a great practice tool. Remember to dive straight into your message instead of opening with “Hey guys, just popping on to say…”—your audience wants value right away.
Final Challenge: Post Your First Original Audio Reel
Original audio is a game-changer for building a brand that resonates with your audience. This week, challenge yourself to create and post a reel using your voice—whether it’s a talking head video, a green screen reel, or a voiceover.
Once you’ve posted, tag me on Instagram @SocialKatMedia so I can cheer you on!
By integrating original audio into your content strategy, you’ll stand out from the crowd, establish deeper connections, and ultimately grow your business in 2025
