You said
“real quick.” Instagram said
“lol okay.”

You said “real quick.” Instagram said “lol okay.”

…45 minutes later you’re still staring at your phone and half a reel.

i'm called out


  • You're spending 45 minutes (and three rewrites) to get a single Reel out

  •  You keep saying “I’ll get ahead next week” but you’re still stuck creating in real time

  • You’re second-guessing everything you post... is this even what your audience needs to hear?

  • You see others scheduling weeks in advance and wonder, what do they know that I don’t?

  • Your socials feel like a never-ending to-do list instead of a powerful marketing tool.

You’re the business owner who wants to show up on Instagram. 

You’re not not  posting on instagram

​​You’re just doing it without a plan, without a system — and without support.

JUST TELL ME WHAT TO SAY

stop the spiral

RIGHT FINGER PRESS TO FAST FORWARD

It means they are working (even if you aren’t). 

You’re sipping an iced peach green tea lemonade on the patio — phone in one hand, zero stress in the other.

You’re not scrambling to post. You’re not frantically caption-writing in your notes app between errands.

Your content? Already scheduled. Already working. Already connecting with your audience while you actually live your life.

You're going into summer with...
✅ Strategic content ready to roll
✅ A plan that feels easy
✅ Confidence every time you show up online

#Summergoals

Because a slower summer doesn’t mean your socials stop.

The Spring Social Sprint

lacing up my running shoes

This is your content foundation— built for your business, and built to last.

Prep now, coast all summer

3 weeks of guided, get-it-done content strategy that finally fits your business — so you can implement in real time and still have energy for iced coffee runs and inbox *kinda* zero.

📅 April 28 – May 16

✅ Your Core Content Strategy: The key messages your audience actually needs to hear
✅ A Customized Content Calendar: One that fits your brain + biz (ClickUp, Sheets & Canva templates included)
✅ A Week of Scheduled Content: Yes, literally DONE — no fluff, no filler
✅ Posting Confidence: You’ll finally know what to say and how to say it
✅ Time Back in Your Week: No more creating posts in a panic or skipping them altogether

🚫 Not for you if:

❌ You hate socials and never want to use them again (you do you!)

 ❌ You're not ready to make time for your marketing (this isn’t something you can just always squeeze in between clients and laundry)

 ❌ You’ve nailed your brand messaging and are fully booked from Instagram already (literal #socialgoals)

 ❌ You’re a social media manager or strategist (lol hey, friend!)


✨ Who This Is For

✅ You’re showing up, but want to do it smarter

✅ You dream of batching your content (and making it fun)

✅ You’re tired of letting “what should I post?” ruin your day

✅ You want systems and strategy, not guesswork and guilt

hi, it's me

WELCOME TO THE

3 weeks of guided, get-it-done content strategy that finally fits your business — so you can implement in real time and still have energy for iced coffee runs and inbox *kinda* zero.

2. Kat in Your Corner

 ✅ Private Slack channel for Qs, support + vibes
 ✅ Weekly coworking sessions (Mon @ 1–2pm)
✅ From Prompts to Posted Workshop on May 16th where you'll make content alongside me

3. And YES— you’ll actually create content

✅ 4 custom Reels prompts + hands on support to get them scheduled
✅ Create a week+ of scheduled posts
✅ New habits and systems to keep the momentum going

1. The Social Goals Course

 ✅ Market research training
 ✅ Content framework that actually converts
 ✅ Plug-and-play calendar templates
 ✅ Evergreen content prompts
 ✅ Guided workbook so you’re never stuck again

Time to Stop Winging It

spring social sprint

SPRING SOCIAL SPRINT

spring social sprint

spring social sprint

spring social sprint

Build a FUN  and EFFECTIVE  social media game plan

Templates and worksheets to take your content from ideas to planned 

Bite-sized video trainings + guided workbook

A concrete plan that works for YOU and YOUR business

Module 1: MARKET RESEARCH

Module 4: get it done

Module 2: Core Content

Get to know your people like never before. You’ll learn how to know what you should be posting, who your audience is, and what they care about. 

Develop your content creation time and build your content library with easy-to-use prompts and over 40 hooks for your reels.

You’ll create your core content pillars so that you can create content effortlessly and make readers excited to take action on the content you post (instead of liking it and scrolling away).

i want a fun and effective plan!

Module 3: Content planning

“If you fail to plan, you plan to fail” - Taylor Swift. It's time to actually make a content calendar. AKA your social media game plan that will save you more time and make you more money.

Meet the social goals Course

On your marks, get set, SPRINT

$147

✔️ 3 weeks of real-time support
✔️ The full Social Goals course (on demand)
✔️ Strategy, structure, and actual scheduled posts
✔️ Slack channel + coworking + Reels prompts
✔️ Templates you’ll reuse forever
✔️ From Prompts to Posted Workshop to give you hands-on content creation training


join now

$800

Your social media strategist, small-town hype girl, and the person who’s going to help you create content that works as hard as you do.

With 10+ years of marketing experience (from big-city agency training, working with international sports organizations to small town small business marketing expert), I’ve helped hundreds of small business owners go from content chaos to consistent strategy that actually converts.

But here’s the deal — I don’t believe in cookie-cutter content or rigid posting rules.

 I believe in building your game plan — one that works for your voice, your brain, and your biz.

I created Social Kat Media to help small town small business owners like you feel in control of their socials, without it taking over their life.

Because showing up online shouldn’t feel like a full-time job on top of your full-time job.

I'm a mom, a small-town gal, and a big fan of football Sundays, dance parties after dinner, and reminding you that yes — your content can be easy, strategic, and even a little fun.

hey, I'm kat

The Spring Social Sprint is the sweet spot:

This is where your content plan gets built, your posts get created, and your confidence gets restored..

Q1 didn’t pass the vibe check.

You had big plans, but your content didn’t match your momentum.

Summer is coming, and you don’t want to be tied to your phone while your people are at the lake.

You know your audience is still scrolling — but your current content isn’t converting.

This is your moment to reset, realign, and reclaim your content calendar.

There’s still time to make 2025 the year you finally have a content plan.

But if you wait until “after summer,” you’ll be right back in panic-posting mode come September when the rush starts.

start now

"Being able to show our work for feedback was so helpful!"

Robin, robin's nest, soap, Spring 2024 cohort

"Jump in. You will spend way more money on things that you would find less helpful. No matter what type of business you have, she will be able to help you see where you fit in to all of this. There was a wide variety of businesses in my cohort and I think we all felt supported through the process."

"Kat is very knowledgeable and doesn't just throw around a bunch of industry jargon!"

Julia, jwalsh social, social goals grad
Social Goals has a #bigreputation
Social Goals has a #bigreputation​​

Strategy > hacks every. single. time.

Frequently Asked Questions

What if I fall behind?

This is built for real life. Whether you binge in a weekend or drip through weekly coworking, you’ll have the structure and reminders to stay on track.

How much time do I need each week?

Roughly 1–2 hours. The content is bite-sized, the coworking is built-in, and you’ll be amazed how quickly things click when you have a plan.

Will I really create content during the sprint?

YES. This is not a watch-and-wish experience. You’ll finish with real posts, real systems, and real strategy in place.

Do I need to be “good” at Instagram to join?

Nope. You just need to be showing up somewhat consistently already. We’ll take your “I kinda post when I remember” and turn it into “I’m the strategic content queen now.”

How long is the Sprint?

3 weeks: April 28–May 16. Just enough time to create momentum without burnout.

Do I get 1:1 support?

Yes! Kat is in the Slack channel daily + you get coworking and hands-on help. You’re not on your own, kid.

Why now?

Because summer’s coming. Schedule your content, take a break, and trust your strategy to do the work while you rest.

Ready to Sprint?

Grab your running shoes. But don’t worry, this isn’t a marathon you didn't train for where you burn out at mile 3.

This is your cute, supportive running club.

The kind where you show up in your comfiest leggings, set a doable pace, and end at the local coffee shop for a favourite bevy and sweet treat. 

You’ll have:
👟 A mapped-out plan (aka your content calendar)
 👟 A coach in your corner (hi, I’m Kat!)
 👟 A crew beside you (aka your Slack channel ride-or-dies)
 👟 Built-in checkpoints (with coworking to keep you on track)
👟 A hands-on workshop (to make posting faster and more fun)

You don’t need to run solo anymore.
You just need to start.

Sprint kicks off April 28

let's go

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